Turn creator content into ads that sell.
Launch Facebook and Instagram ads from your creators' best content, in their name or yours, without leaving Steer. Every click flows into sessions, bookings, and sales, for one flat 10% fee on ad spend.
Simple pricing
10%
flat platform fee on Meta ad spend for ads launched through Steer.
Meta ad spend
Billed by Meta to your ad account
$1,000
Steer fee (10%)
Billed monthly to your card on file
$100
Example for illustration.
Why creator ads
Your creators' content already works. Put budget behind it.
Creator-made photos and videos feel native in the feed. Steer makes it simple to turn them into paid ads and prove what they drove.
Run as a creator partnership
Ads run from the creator's profile with a partnership label, which often feels more native than a brand ad.
Or run as your brand
Use the same creative under your Facebook Page and Instagram account when you have the file and the rights.
Attribution beyond the click
Meta counts clicks. Steer follows website visits into sessions, bookings, and POS or Shopify sales, so you see real ROAS.
Before you start
What you'll need
Most brands have all of this already. If anything is missing, our team will help you set it up.
- A Meta business with an ad account (Meta bills ad spend directly to it)
- A Facebook Page, plus your Instagram account for Instagram placements
- A card on file in Steer for the monthly platform fee
- Permission from the creator to use their photo or video in a paid ad
- For partnership ads: the creator's Meta partnership ad code, or their live Instagram post
- For sales-optimized ads: a Meta pixel already installed on your website
Step by step
How to launch a creator ad
From connecting Meta to your first live ad in a few minutes.
- 1
Connect Meta in Settings
Authorize your Meta business, then choose the ad account that pays for campaigns, the Facebook Page shown on the ad, and your Instagram account.
- One-time setup per brand
- Refresh assets anytime from Settings
- 2
Pick the photo or video
Open Creator Ads and choose where the creative comes from. Multi-image carousels work too.
- Creator Ads library: posts your team marked ready to advertise
- Steer Content: your Instagram, tagged posts, and creator mentions
- Upload a file: JPEG, PNG, WebP, MP4, or MOV
- Filter by campaign, creator, or content type
- 3
Confirm rights and choose whose name it runs under
Confirm you have paid usage rights, then pick a publishing identity.
- Creator partnership: paste the creator's partnership ad code, or boost their live Instagram post
- Request the partnership code from the creator directly in Steer
- Brand identity: runs from your Facebook Page and Instagram
- Boost your own live post to keep likes and comments on it
- 4
Set the campaign
Quick mode only asks for your budget, the ad text, and the button. Everything else comes from your saved preset. Switch to Customize for full control.
- Daily or lifetime budget
- Goals: traffic, sales, awareness, engagement, leads, or app installs
- Audience: locations, ages, interests, and custom or lookalike audiences
- Placements, schedule, frequency caps, and bid strategy
- 5
Preview and review
See how the ad looks in Feed, Stories, and Reels, with a safe-zone overlay so faces and logos stay clear of buttons. Then check the summary before anything goes to Meta.
- 6
Save, create paused, or launch
You decide when money starts moving.
- Save draft: stays in Steer, nothing spends
- Create paused: built in Meta but left off
- Launch: the ad goes live and the budget can start spending
- Pause or launch paused ads anytime from the Creator Ads list
- 7
Measure what it drove
Open Performance to see Meta results next to Steer sessions and POS sales for each ad, creator, and campaign, including ads already running on your ad account.
Built in
Everything you need to run creator ads well
Reusable presets
Save audience, goal, and destination as a recipe. Set a Golden Path default for your team.
Placement previews
Check Feed, Stories, and Reels before launch, then see Meta's official preview once the ad exists.
Click tracking
Website ads route through Steer so visits connect to sessions, bookings, and orders.
Rights built in
Paid-usage confirmation and partnership codes are part of the flow, not an afterthought.
FAQ
Creator ads questions
How much does it cost?+
Steer charges a flat 10% platform fee on Meta ad spend for ads launched through Steer, billed monthly to your card on file. Meta bills the ad spend itself directly to your ad account.
What is a partnership ad code?+
A short code the creator gets from Instagram or Meta that lets your brand advertise their content as a partnership ad. You can request it from the creator inside Steer and paste it into the ad.
Do I need a POS or Shopify connection?+
No. You can launch and measure ads with Meta data alone. Connecting Boulevard, Mariana Tek, BASK, or Shopify adds bookings and sales attribution on top.
Can I build an ad without it going live?+
Yes. Save a draft to keep it in Steer only, or create it paused so it exists in Meta but stays off until you launch it.
What about TikTok?+
Creator ads launch on Meta today (Facebook and Instagram). TikTok insights and mention tracking are already available in Steer. Ask our team about TikTok ads.
Launch your first creator ad this week
Connect Meta, pick your best creator content, and go live with a flat 10% fee on ad spend.