Social insights, straight from TikTok and Meta.
Steer connects to the official TikTok and Meta APIs, so you see verified reach, engagement, and mentions for your brand and every creator you work with, then tie it all to real bookings and sales.
Connected sources
Synced automatically from the platforms
Reach · Views · Saves · Stories
Meta Ads
Spend · Clicks · ROAS
TikTok
Views · Likes · Shares · Mentions
Why official APIs
First-party data, straight from the source
Public profiles only show likes and follower counts. Because brands and creators connect their accounts to Steer directly, you get the numbers only the platforms can see.
Verified audience numbers
Followers, reach, and engagement come from the platform, not a creator's media kit or a screenshot.
Private metrics included
Reach, views, saves, shares, profile taps, and story performance that never show up on a public profile.
Always up to date
Accounts sync automatically in the background, so reports are ready without manual uploads.
By platform
Pick a platform to go deeper
Meta insights (Instagram)
Account reach and engagement, post and reel performance, stories, and every mention and tag of your brand.
See Meta insightsTikTok insights
Profile growth, video performance, engagement rate, and creator videos that @mention your brand.
See TikTok insightsPut it to work
Insights that lead somewhere
Data is only useful if it changes what you do next. Steer connects social signals to the rest of your creator program.
Social listening
See who's tagging and mentioning your brand, and turn organic fans into partners.
Vet creators with real data
Compare verified reach and engagement before you invite a creator to a campaign.
Campaign reporting
Creator posts link to campaigns automatically, with performance rolled up per creator.
Boost the winners
Turn your top-performing creator posts into Meta creator ads in a few clicks.
Creator adsHow it works
Up and running in four steps
- 1
Connect your brand accounts
Link your Instagram and TikTok accounts in Settings with a secure sign-in through each platform. Add Meta Ads if you plan to run creator ads.
- 2
Creators connect theirs
Creators link Instagram and TikTok from their Steer profile in one click, sharing verified audience size and engagement with the brands they work with.
- 3
Steer syncs automatically
Posts, reels, stories, videos, and mentions flow in on their own, with new data arriving as the platforms publish it.
- 4
Act on what you see
Recruit fans who already post about you, report on campaigns, and put ad budget behind content that is already working.
What you can track
Metrics at a glance
Instagram via Meta
TikTok
FAQ
Social insights questions
Where does the data come from?+
Directly from Meta's and TikTok's official APIs, using accounts that brands and creators connect themselves.
Do creators have to connect their accounts?+
Creators connect Instagram and TikTok from their Steer profile so brands can see verified audience and post performance. Your own brand insights only need your accounts connected.
Which Instagram accounts are supported?+
Instagram Business and Creator accounts. Some metrics can take up to 48 hours to appear, and Instagram may require a minimum follower count for certain insights.
How do accounts connect?+
Through each platform’s own secure sign-in. You choose what to approve, and you can disconnect anytime from Settings.
See your brand and your creators clearly
Connect TikTok and Meta to Steer and get verified social insights tied to the revenue they drive.