TikTok performance you can actually trust.
Steer connects to TikTok's official API to show verified profile growth, video performance, and engagement for your brand and your creators, plus every creator video that mentions you.
TikTok overview
Profile and video performance
Followers
184k
Total views
9.6M
Total likes
742k
Avg engagement
6.8%
Morning routine
1.4M views · 9.2%
Studio tour
612k views · 7.5%
First class vlog
388k views · 6.1%
Illustrative example.
Profile overview
The numbers behind your TikTok, in one view
Track audience and engagement at a glance, with charts that show how they change over time.
What's inside
From single videos to whole campaigns
Video performance
Views, likes, comments, shares, and engagement for every video, so you can see which hooks and formats land.
Engagement trends
Charts for followers, views, and engagement over time, so growth and dips are easy to spot.
Creator mentions
When a creator connected to Steer @mentions your brand in a TikTok caption, their video shows up in your mentions after the next sync.
Automatic campaign linking
Mentions from creators accepted on a campaign link to it automatically. Anything else can be attached to a campaign in one click.
Campaign-attributed posts
Every TikTok post tied to a campaign, in one list, with performance rolled up by creator.
Verified creator stats
Creators share verified audience size and engagement with brands, so you can vet partners with real numbers.
How mention tracking works
Never miss a creator video about your brand
- 1
Creators connect TikTok to Steer
Creators link their TikTok account from their Steer profile in one click.
- 2
They mention your brand
When a connected creator @mentions your TikTok handle in a caption, Steer picks up the video on the next sync.
- 3
It lands on the right campaign
If the creator is accepted on one of your campaigns, the video links automatically. Otherwise it waits in Unassigned for you to attach.
- 4
You see what it did
Views, likes, comments, and shares roll up per creator and per campaign, next to your other channels.
Requirements
What you need to connect
- A TikTok account for your brand, connected in Steer Settings
- Creators connect their own TikTok from their Steer profile
- Mention tracking is available on brand accounts
- Mentions are picked up from creators connected to Steer
FAQ
TikTok insights questions
Where does the data come from?+
TikTok's official API, using accounts that your brand and your creators connect to Steer themselves.
Will I see mentions from creators who are not on Steer?+
Mention tracking covers creators who have connected TikTok to Steer. Invite the creators you work with so their videos show up automatically.
Can I run TikTok ads from Steer?+
Creator ads launch on Meta today. Ask our team about TikTok ads for your brand.
See what your TikTok creators are really driving
Connect TikTok to Steer for verified video insights, automatic mention tracking, and campaign reporting.