Instagram insights through Meta's official API.
See verified reach and engagement for your brand account and every creator you partner with. Track posts, reels, and stories, catch every mention and tag, and connect it all to bookings and sales.
Account overview
Last 30 days vs previous period
Views
1.2M
+18%
Reach
412k
+11%
Accounts engaged
38.4k
+9%
Interactions
61.7k
+14%
Profile taps
7,950
+6%
Net follows
+2,310
+22%
Illustrative example.
Your brand account
Account performance, with period-over-period change
A clear read on how your Instagram is growing, compared with the previous period so you can spot what moved.
What's inside
Everything Instagram can tell you, in one place
Post and reel performance
Likes, comments, shares, saves, video views, follows, and average engagement for each recent post, reel, and carousel.
Stories, captured before they expire
Story performance is saved as it happens, so you can review the last 30 days of stories long after they disappear.
Mentions and tags
See every post that tags or mentions your brand, with comments, and find fans who are already talking about you.
Creator insights
When creators connect Instagram, you see their verified audience and reach on the posts they make for your campaigns.
Campaign rollups and charts
Performance grouped by campaign and creator, with trend charts for the metrics that matter to you.
Suggested next steps
Plain-English tips from your own numbers, like whether Reels or feed posts reach more people, which formats drive engagement, and what made your top post work.
From insight to ad
Put budget behind your best content
Found a post that is outperforming? Launch it as a Meta creator ad from Steer, in the creator's name or yours, and track the sales it drives.
Creator ads on Meta
Boost creator content on Facebook and Instagram for a flat 10% fee on ad spend.
How to launch creator adsAd performance next to organic
See spend, clicks, and ROAS for ads on your Meta ad account alongside Steer sessions and POS sales.
Requirements
What you need to connect
- An Instagram Business or Creator account
- Connect with Instagram login, or through a linked Facebook Page
- Approve Insights access when Instagram asks during sign-in
- Creators connect their own Instagram from their Steer profile
FAQ
Meta insights questions
Why are some metrics missing?+
Instagram can take up to 48 hours to report new metrics, and some insights need a Business or Creator account or a minimum follower count. If Insights was declined at sign-in, remove Steer under Instagram’s apps and websites, then connect again and turn Insights on.
Does this include Facebook?+
Insights focus on Instagram. Facebook Pages are used to connect accounts and to publish creator ads, and ad performance covers both Facebook and Instagram placements.
Can I see insights for creators I work with?+
Yes. Once a creator connects Instagram in Steer, you see their verified audience and how their posts for your campaigns perform.
Get verified Instagram insights for your brand and creators
Connect Instagram to Steer and see what is working, who is talking about you, and what it drives in sales.